David Avocado Wolfe

David Wolfe was born on August 6, 1970, in San Diego, California. He attended the University of California, Santa Barbara, studying mechanical and environmental engineering and political science, and subsequently earned a law degree from the University of San Diego. He never practised law.

In the mid-1990s Wolfe became interested in raw food diets and co-founded Nature's First Law with Thor Bazler in 1995, a company that later became Sunfood Nutrition. He adopted the middle name 'Avocado' and began presenting himself as a leading authority on raw foods and superfoods, writing books and lecturing internationally. He also co-founded Sacred Chocolate in 2006 to sell premium raw cacao products.

Wolfe became one of the most shared figures on Facebook in the mid-2010s, with millions of shares for memes and video clips that blended real nutritional information with conspiratorial and pseudoscientific content. His claims encompassed anti-vaccination sentiment, flat-earth theory, chemtrail conspiracies, and bizarre physical assertions such as the idea that gravity is a toxin or that chocolate is an octave of solar energy. Sunfood Nutrition faced more than $500,000 in regulatory penalties and consumer refunds for deceptive health product marketing.

Wolfe's influence has been described by critics as particularly insidious because his wellness advice often includes plausible nutritional information alongside dangerous misinformation, making it harder for general audiences to identify which parts to trust. He continues to promote his products and ideas globally via social media despite extensive debunking of his core claims.

“Gravity is a toxin and should be avoided; mushrooms and plants can levitate”

Gravity is a fundamental force of nature, not a toxin. Plants do not levitate. This claim has no basis in physics or biology and appears designed to generate viral social media engagement rather than convey accurate information.

“Chocolate is an octave of sun energy and a 'sun food' with supernatural properties”

Chocolate has no mystical connection to solar energy. While cacao contains flavonoids with some studied health benefits, claims about it being a 'sun food' or having energy beyond its known nutritional composition are scientifically meaningless. Wolfe has used such claims to market premium-priced Sacred Chocolate products.

“Solar panels drain the sun's power and vaccines cause harm; chemtrails are a real government programme”

Solar panels do not drain the sun; the sun is a nuclear fusion reactor and solar panels capture a negligible fraction of its output. Vaccine safety is established by extensive clinical research. Chemtrails are a debunked conspiracy theory; aircraft contrails are water vapour and ice crystals at altitude.